The smell of cigarette smoke, the sound of coins clinking in slots and that intoxicating atmosphere of people laughing and having fun. Stepping into a casino can be a heady experience, but it’s also a place with a very particular set of rules. Underneath the flashing lights and free drinks, casinos are built on a bedrock of advanced mathematics, engineered to slowly bleed patrons of their cash. For years, mathematically inclined minds have tried to turn the tables by using their knowledge of probability and game theory.
In the twenty-first century, casinos are choosier about who they let gamble. They concentrate their investments on high rollers, who make up a significant portion of the revenue (and profits) for the establishment. These VIPs gamble in special rooms that are separate from the main floor and can be rewarded with comps worth tens of thousands of dollars. The croupiers in these rooms are well-versed in the laws of probability and can predict with great accuracy whether a player will win or lose.
Casino is a film that portrays this complex and murky world with a level of honesty and integrity rarely seen in any other movie. While most other epic crime dramas portray Las Vegas with a veneer of partying and weekend getaways, Casino digs deep and lays bare the city’s long history of ties with organized crime.
Your casino offers so much more than games and a nice location – it has an incredible reputation and is licensed by a reputable authority. Using proven casino marketing strategies can help you promote these unique qualities to your audience so they’ll be eager to visit.