Casino is an epic crime drama focusing on the mob, mafia, and corruption in Las Vegas. The film is directed by Martin Scorsese and based on the non-fiction book of the same name by Nicholas Pileggi.
The movie is a story about the power of money, corruption, and betrayal. It stars Robert De Niro as Sam Rothstein, a high-roller who is lured into a world of illegal gambling by his mentor, Frank Costello (Joe Pesci). Rothstein then becomes part of the mafia’s growing empire in an attempt to avenge a robbery that went wrong. The movie is often criticized for its use of violence, but this was intentional on the part of the director and writers. It was a necessary tool in portraying the reality of the story.
Gambling has been around for millennia. Archeologists have found wooden blocks used in games of chance dating back to 2300 BC China. Dice and playing cards showed up in Rome around 500 AD. In the 1400s, baccarat was introduced, followed by blackjack in the early 1600s. Many casinos offer a variety of games to appeal to different tastes. Some of these include roulette, which is played throughout Europe and America, where casinos can reduce their advantage to less than 1.4 percent; craps, the game that attracts big bettors; and slot machines, which generate income with high volume, fast play at low coin denominations.
Casinos offer much more than gaming, including hotels, restaurants, events spaces, and spas. Your marketing efforts should focus on these offerings as well to ensure you’re not missing opportunities to bring in business from nearby event planners, wedding guests, and family reunions.